Independent research

Authoritative sector reporting, written by our analyst team.

The annual UK Fitness Report, the Swim Report, market intelligence briefings, and bespoke intelligence commissioned by operators, suppliers and investors.

UK Industry Report
Annual edition
Annual flagship

The definitive annual benchmark of the UK health and fitness sector. Facilities, members, revenues and the trends reshaping participation.

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The Fitness Report
Annual edition
Annual flagship

In-depth analysis of the fitness market: operator performance, consumer behaviour and the forces driving growth.

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The Swim Report
Annual edition
Annual flagship

Aquatics-specific analysis covering pools, programming, public-sector contracts and participation trends.

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Swim Smarter Together
Special edition
Special report

A collaborative intelligence initiative supporting smarter decision-making across the UK aquatics sector.

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Briefings

Recent intelligence

All briefings →

Padel: from boom to durable category

Nov 20259 min read

Recovery & longevity clinics: the next leisure adjacency?

Oct 202512 min read

Public-sector leisure: contracts, capital and risk

Sep 20258 min read

Boutique fatigue, or boutique evolution?

Aug 202510 min read

Wearables in the club: the data exchange playbook

Jul 20257 min read

Member retention benchmarks 2025

Jun 202511 min read
Bespoke research

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When the question is yours alone. A category map, a market entry brief, a diligence sprint. The editorial team will scope and run it under the same standards as our published reports.