From a postcode to a decision, in seconds.
Evolve's product suite. Formerly the LeisureDB stack. Gives operators, investors and developers a single, agentic intelligence system. Four tiers, one source of truth, every answer with the working out attached.
A network of global data partners enables Evolve to operate across the UK, USA, Europe, the Middle East and Asia - so every Scope, Lens and PinPoint scales beyond a single market.
The complete strategic site analysis package.
PinPoint rolls every Scope and Lens into one report. Give us a site and your member data. We hand back the full picture: catchment, competition, members, latent demand and a strategic recommendation.
See a sample PinPoint- • Site address / coordinates
- • Site characteristics (size, facilities, type)
- • Current member postcode data (CSV)
- • Full catchment demographics
- • Complete competition mapping
- • Existing-member profiling
- • Latent demand estimates
- • Strategic recommendations
Three Scopes: Who, Where, What.
Each Scope is a stand-alone deep-dive. Pick one to answer a specific question, or combine them as you go.
UserScope
"Who"Comprehensive member and site demographic analysis. Understand exactly who your members are and where they come from.
- • Member location mapping (dot & heat)
- • Top postal sectors by concentration
- • Mosaic-type demographic profiling
- • Penetration rates by sector
- • Marketing target recommendations
SiteScope
"Where"Comprehensive demographics and competition analysis for any UK location. Define the catchment, profile the population, map the competition.
- • Catchment area definition & demographic profile
- • Competition map and analysis
- • Ideal Customer Profile recommendations
- • Site-suitability commentary
DemandScope
"What"Comprehensive competition and demand analysis. Size the latent opportunity and pressure-test it against existing supply.
- • Latent demand by demographic segment
- • Competition-adjusted demand figures
- • Growth opportunity identification
- • Service-level commentary
Single-dimension deep dives.
When you only need one angle. Your members, your population, your competition, or a single service. A Lens gets you there directly.
MemberLens
Analyse the locations and demographics of your current members.
- • Member dot map
- • Top 10–20 postal sectors
- • Heat-map view
- • Spotlight analysis
PopLens
Catchment vs. country population insights for any site.
- • Catchment definition & profile
- • Demographic groups & types
- • Mosaic landscape map
- • Ideal Customer Profile
CompLens
Full analysis of local competition. Public, private and budget.
- • Competition map (public/private/budget)
- • Facilities comparison matrix
- • Competition commentary
DemandLens
Explore the market potential of a single service (e.g. fitness, swim, racquets).
- • Latent demand estimate
- • Demographic target penetration
- • Service-level opportunity sizing
A taste in minutes, not weeks.
Snapshots are bite-size, single-page reports drawn from a parent Lens. One map, one recommendation, "X more to reveal". Perfect for board packs, pitch decks and starting a conversation.
Member Boost
Member dot map, top hotspot & one recommendation. Built to spark the wider conversation.
Customer Spotlight
Demographic map, top group & one recommendation. A quick read on who lives in your patch.
Competition Insight
Static competition map, main competitor & one recommendation. Know who you're up against, fast.
Four building blocks, mixed across the suite.
Every product is assembled from the same four core analyses. So the numbers, definitions and methodology stay consistent whether you're reading a Snapshot or a full PinPoint.
| Tier | Product | Existing Members | Catchment | Competition | Latent Demand |
|---|---|---|---|---|---|
| T1 | PinPoint | ||||
| T2 | UserScope | ||||
| T2 | SiteScope | ||||
| T2 | DemandScope | ||||
| T3 | MemberLens | ||||
| T3 | PopLens | ||||
| T3 | CompLens | ||||
| T3 | DemandLens | ||||
| T4 | Member Boost | ||||
| T4 | Customer Spotlight | ||||
| T4 | Competition Insight |
The proprietary 30-year sector archive.
Every Scope, Lens and Snapshot draws from the same vault: facility, member and demographic datasets combined with strategic partner data and curated third-party sources. All instrumented, all live, all auditable back to source.
See the vaultBring a postcode. Leave with a decision.
Whichever tier you start with, you're plugged into the same evidence base - and you can move up or down the suite as your question evolves.
Get a demo