Strategy
Growth & estate strategy
Where to play and how to win. We pressure-test growth plans, prioritise estate moves and quantify the prize at site, region and portfolio level.
Consult
Independent advisory for the leisure & wellbeing industry.
Senior counsel, grounded in the most defensible dataset in the sector. We help operators, investors and developers make multi-million pound decisions with conviction.
30+ yrs
advising the UK leisure & wellbeing industry
850M
data points underpinning every recommendation
£1bn+
of capital decisions informed by Evolve advisory
The 360° offering
One advisory engine. Every angle on the decision.
Six practices orbit a single source of truth - so strategy, capital, format, demand and partnerships are never solved in isolation. The outcome is conviction across the whole picture, not a slide in a silo.
Strategy
Growth & estate strategy
Site selection
Site selection & feasibility
Development
Concept & format design
Investor advisory
Diligence & value creation
Public sector
Procurement & partnerships
Innovation
New propositions & pricing
The value · The outcomes
Every spoke ladders into one commercial answer.
Clarity
A single, defensible view of catchment, demand and supply.
Conviction
Boards and ICs move faster on a shared evidence base.
Capital efficiency
Right-size investment by site, format and phasing.
Speed
Question to recommendation in weeks, not quarters.
Resilience
Stress-tested against competitor and macro scenarios.
What we do
Six advisory practices, one source of truth.
Every engagement is staffed by senior consultants and powered by the Evolve platform. So the numbers in the boardroom are the same numbers running the business.
Site selection
Site selection & feasibility
Catchment-led feasibility for new sites, conversions and refits. Penetration, latent demand, competitor response and forecast member yield.
Development
Concept & format design
Translate audience insight into formats that work commercially. From boutique studios and HVLP boxes to wellbeing clubs and public-leisure flagships.
Investor advisory
Diligence & value creation
Independent commercial diligence, market sizing and value-creation roadmaps for PE, infrastructure and corporate buyers and sellers.
- Brokerage
- M&A Brokerage
- Club & Centre Acquisitions & Sales
- Services with Partners
Public sector
Procurement & partnerships
Operator selection, contract structuring and partnership models for local authorities, trusts and education clients.
Innovation
New propositions & pricing
Concept testing, pricing architecture and member journey design. Grounded in 850M data points and three decades of category signal.
Who we work with
Built for decision-makers across the value chain.
Operators
Single-site independents to national multi-site groups planning the next chapter of growth.
Investors
Private equity, infrastructure and family offices entering, scaling or exiting leisure assets.
Developers
Mixed-use, residential and destination developers integrating leisure and wellbeing as anchor tenants.
Public sector
Councils, trusts and NGB partners commissioning facilities and operator partnerships.
How we work
A four-step engagement, sized to the question.
01
Scope
We agree the question, the decision it informs and the evidence required to answer it with confidence.
02
Signal
We mobilise the Evolve dataset. Catchments, members, supply, performance. Alongside primary research where it matters.
03
Synthesis
Senior consultants translate signal into options, with clear trade-offs, risks and a recommended path.
04
Shipping
Board-ready outputs, working sessions and on-call support through to decision and beyond.
Engagement models
From a focused sprint to a board-level retainer.
- Diligence sprints - 2–4 weeks, fixed scope, board-ready output.
- Strategy engagements - 6–12 weeks, blended team, working sessions throughout.
- Advisory retainers - ongoing senior counsel, quarterly readouts, on-call support.
Senior counsel, when the decision matters
Have a question worth getting right?
Tell us the decision in front of you. We will come back with a scope, a team and a route to an answer.