Stay ahead of every member, every site, every season.
Evolve solves the unified data need for gyms, padel, CrossFit, swim and wellness. Delivering the intelligence and independent research they need to win members, sharpen customer experience and adopt the latest product innovations - with the discipline of a single editorial team behind every answer.
- Health & fitness clubs
- Padel & racquet sports
- CrossFit & boutique studios
- Swim & aquatic operators
- Wellness & spa
- Community & local authority
A network of global data partners enables Evolve to operate across the UK, USA, Europe, the Middle East and Asia - so operators get the same depth of intelligence wherever they grow.
Two lenses every operator decision runs through.
Every answer below is sourced to LeisureDB - our 30-year proprietary spine of facility, member and catchment data covering every postcode in the UK. It's the unparalleled evidence base that makes Evolve's customer profiling and site analysis defensibly different from anything else on the market.
- Customer Profile
We analyse your customers using the Mosaic segmentation system. A full understanding of who you attract today, invaluable for targeted marketing.
- Customer Dot Map
We map where your customers live in relation to your facility, showing geographical spread and any concentrations of demand.
- Customer Penetration Summary
We compare the demographic profile of your customers to the population at large. So you can see how well you're penetrating your local market.
- Distance & Drivetime Analysis
We calculate the distance and drivetime customers travel to reach you. The geographic pull of your facility and the basis for defining your core catchment.
- Demographic Reports
We analyse your core catchment area with population figures and a review of local demographics. The people living and working nearby and the target opportunities they represent.
- Competitor Analysis
We highlight all open and planned fitness facilities in your area, showing the competitive threat and how to position your facility. Other sports facilities can also be mapped.
- Supply Demand Model
Our unique supply demand model factors in competition and local demographics to estimate latent demand at your site. The most accurate, robust read on potential membership.
- Age Report
We analyse your core catchment by age and gender to inform strategic decisions on membership offers, pricing and programming at your facility.
One operating system for the leisure economy.
From the first prospect on a catchment map to the last percentage point of retention, our data, platform, research and consulting work together. So every operator decision sits on the same evidence base.
Win the right members, faster
Define the catchment, profile the population and pinpoint where your next 1,000 members live. Build referral and acquisition programmes that actually convert.
- Catchment & competition mapping for every site
- Mosaic-grade demographic profiles of your members
- Referral propensity scoring and lookalike modelling
- Campaign targeting briefs your marketing team can ship in days
Lift retention with sharper experience
Spot churn risk before it shows up in the P&L. Benchmark satisfaction, NPS and visit patterns against the wider sector. And act on what matters.
- Churn-risk scoring at member and cohort level
- Visit-frequency and engagement benchmarks
- Service quality and NPS sector comparators
- Programme & timetable optimisation playbooks
Stay ahead of what the sector is doing next
From AI-coached strength floors to hybrid recovery, padel expansion and swim school models. See what's working, where and for whom, with independent evidence.
- Monthly Market Tracker: openings, closures, fit-outs
- Annual UK Fitness, Swim and Industry Reports
- Format & equipment adoption benchmarks
- Innovation briefings tailored to your portfolio
Make every site decision a defensible one
Whether you're opening, refurbishing or rebalancing the estate, our consulting team pressure-tests the plan with the same data that powers our reports.
- Site selection and feasibility forecasts
- Portfolio diagnostics and rebalancing models
- M&A and investor diligence support
- Board-ready strategy in weeks, not quarters
Data, platform, research and consulting. Under one roof.
LeisureDB
30 years of facility, member and demographic data. The spine every Evolve answer is sourced to.
Learn morePinpointAI
Agentic AI that turns a postcode into a member-acquisition, retention or site-selection decision in seconds.
Learn moreIndependent research
The annual UK Fitness, Swim and Industry Reports. Plus the Monthly Market Tracker.
Learn moreConsulting
Bespoke advisory for operators on growth, customer experience and portfolio strategy.
Learn moreMap your market in 30 minutes.
Bring a postcode or a portfolio. We'll show you the catchment, the competition, the members you're missing and the next moves to make - live, on your sites.