Strategic Insight Services

Make multi-million pound decisions with total confidence.

Stop the guesswork. We use 30+ years of industry data and 850 million data points to accurately predict your gym's potential and profile your ideal members.

The reports

Two flagship outputs, one source of truth.

Performance Forecast
Site report

Predicted member yield, revenue range and category mix for a single site or planned development.

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Ideal Member Profile
Member report

Granular demographic and psychographic profile of the most likely member base in your catchment.

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Why our data wins

The most defensible numbers in UK leisure.

Predictive performance modelling

Forecast catchment demand, member volume and revenue ranges with 30+ years of validated industry signal.

Ideal member profiling

Demographic, psychographic and behavioural profiles built from 850 million data points across the UK.

Catchment intelligence

Understand your competitive landscape, drive-time penetration and unmet latent demand at site level.

Independent & verified

No vested operator interests. Every dataset is field-verified by our research team.

Peek inside

See a sample report.

Our analyst team will walk you through a redacted Performance Forecast and Ideal Member Profile, drawn from a real catchment.

Strategic intelligence you can trust

Ready to unlock your catchment's potential?

For over 30 years, our proprietary data has helped independent and multi-site operators make business-critical decisions with precision and confidence.