Annual flagship report

The 2026 State of the UK Fitness Industry Report

Evolve's deep read on the UK fitness market — operator performance, consumer behaviour, and the structural forces shaping growth across boutique, low-cost, mid-market and premium.

  • Operator performance and market share by segment
  • Boutique, low-cost, mid-market and premium dynamics
  • Consumer behaviour, member journeys and retention
  • Forward-looking signals across the fitness category