Annual flagship
The Fitness Report
A deep read on the UK fitness market: how operators are performing, where consumers are spending, and the structural forces shaping growth across boutique, low-cost, mid-market and premium.
What's inside
- Operator performance and market share by segment
- Boutique, low-cost, mid-market and premium dynamics
- Consumer behaviour, member journeys and retention
- Pricing, packaging and revenue per member trends
- Forward-looking signals across the fitness category